Blogging is all the rage these days.

It’s not just for geeks, political watchdogs and hippie teenagers anymore. Just take a look around: businesses of all sizes have joined the blogosphere by the bazillions. They’re seeking to connect with customers, increase their credibility - and grow their businesses, of course. Bottom line:

Everybody who is anybody in business is blogging. Shouldn’t you?

Hold your horses!

Before you take one more step and jump on the business blogging bandwagon you need to ask yourself several crucial questions:

What is a blog and how does it work? How is that different from a website?
What’s the investment? How much is it going to cost me!?
Do I need a blog? What is a blog going to do for me?

Join blogging experts Peter Flaschner and Andy Wibbels for an online course to introduce you and your business to the power of blogs. We’ll take you step-by-step through the basics of business blogging and answer the crucial questions: what you absolutely need to know before you add a blog to your marketing mix.

We’ll explore:

What blogs are and how they work.
How blogs make money for businesses.
The different writing styles in creating blog entries.
Examples of what other companies are doing with blogs.
How to choose the right blog approach for your budget and needs.

By the end of this class, you’ll have a solid overview on how blogging can be a strategic advantage for you and your business - as well as what to do next, from doing it yourself to hiring a design team.

Your Trusty Sidekicks

Andy Wibbels is an award-winning blogger and author of Blogwild: A Guide for Small Business Blogging and has been featured in The Wall Street Journal, Entrepreneur, and USA Today as a recognized expert in blogging for business.

Peter Flaschner is president of The Blog Studio design firm and has helped hundreds of businesses all over the world make successful business blogging the cornerstone of their marketing. He is the author of the popular Almost Cool and The Blog Studio blogs.

Course Syllabus and Outline

Part 1: Overview of Blogs and How They Work

In this first section, we’ll give you a complete sketch of blogs, including:

What blogs are and how they work
A brief history of blogs
How they can help businesses

Part II: Blogs in Action

In this part of the course, we’ll explore the aspects of successful blogs and things to consider when blogging for business, including:

Anatomy of a blog
Businesses that blog - and how it’s done right
How to format and design your blog
Blog URLs and domain names (it’s more important that you think)

Part III: Deciding to Blog - Your Next Steps

In this final section, we will look at how to set up a blog and explore the
decisions that need to be made, including:

Which Blog Platform to Choose
Whether to Hire a Designer or Do-It-Yourself
How to Promote Your Blog
Mistakes to Avoid When Starting to Blog
And lots more!

Course Schedule

Dates and Times

3 teleseminars over 3 weeks on Wednesdays. 1 hour each.

Class 1: Jan 17 @ 3pm EST
Class 2: Jan 24 @ 3pm EST
Class 3: Jan 31 @ 3pm EST

What is a teleseminar?

Instead of having to book a flight, hire a babysitter, find a hotel and schlep through airport security (laptops out, please!) to attend a seminar, you simply dial-in to the teleseminar phone number at the scheduled time. You’ll join your fellow participants and the seminar leader on the phone call. Teleseminars consist of lecture, Q&A, interview, demo and webcast formats.

This course is compatible with Windows, Mac and Linux operating systems.

You will need to have internet access during the calls for this course. Microsoft Internet Explorer, Mozilla Firefox or Safari work best.

What if I miss a class?

All classes are recorded and audio archives are made available soon after the class. Stream the class, download it, even toss it onto your iPod for on-the-go learning. I’ve had many participants take courses and never make it to a live call either because of their schedule or time zone.

Alright Then, How Much?

This course should cost a ton. I see faux gurus hawking courses like this upwards of $2,000. That’s just crazy talk.

This course: 3 weeks, 3 sessions, lifetime anytime/anywhere access is going to be only $127.00.

Still not Sure?

No problem. You don’t have to be sure right now because your satisfaction is guaranteed.

100% Risk-Free Stress-Free ‘No-Surprises’ Guarantee

This course has a no-questions, no-excuses, no-surprises, no-bull 60 Day Money Back Guarantee. If you decide for any reason - or no reason at all - that it is not right for you, just email me within 60 days, and I’ll buy it back from you. That’s 60 days - 2 full months - to take the course for a test drive. There is absolutely no risk to you. If you don’t immediately find the content useful, compelling and effective then I’m the slacker, not you. Grab the course now - worry free.

Here’s what you get

3 live calls to take your from what-to-wow!
Private access to the Blogging Gym, a powerful online learning environment
Recordings for every class, available in downloadable format - plus recordings of previous runs of the course
Additional reports and surveys about the blogosphere
A guided blog tour, featuring some of the best business blogs right now

By the end of this class, you’ll have a solid overview on how blogging can be a strategic advantage for you and your business - as well as what to do next, from doing it yourself or hiring a design team.

Almost forgot! You also can count on anytime, anywhere, always-on access to this course:

Access to the Content. Forever.

You have lifetime access to the course materials. Miss a class? Download the audio. Can’t find the notes you saved to the laptop? Grab the PDF online. If I ever take the content offline I have to offer you a CD of the archived content.

Take the Class Again. Free.

Feel free to repeat this course as many times as you want. Free. Forever. Solidify your learning by experiencing the content again at a new level. When you enroll in this class you are a lifetime member.

Learn from Anywhere. Really.

Course content is managed in an online learning system called the Blogging Gym. Instead of crowding your inbox and hard drive with notes, attachments and big PDF files, you get notifications and alerts that new content has been added. So if you are on the road you can login from any internet connection on any computer in the world and access the course materials.

Here’s what you get

3 live calls to take your from what-to-wow!
Private access to the Blogging Gym, a powerful online learning environment
Recordings for every class, available in downloadable format - plus recordings of previous runs of the course
Additional reports and surveys about the blogosphere
A guided blog tour, featuring some of the best business blogs right now

We can’t wait for your blog!

Andy Wibbels, Chicago, Illinois USA
Peter Flaschner, Toronto, Ontario Canada

PS: You’re still reading? Nutshell: Learn about blogs. Decide if you need one. Get started. Take course again anytime anywhere. Full guarantee. Click to purchase now.